EVERYTHING IS NOW
What's Up Prepaid Mobile - Corporate Campaign - Rebranding
On June 2016, What’s Up, the leading pay-as-you-go brand in Greece, powered by COSMOTE Telecommunications, launched an integrated campaign, introducing a brand new identity, attitude and tone of voice. "ΤΩΡΑ" means "NOW" and captures the different realities of youth, creating the brand's new philosophy. "Everything is NOW" engages young people to embrace the moment and be spontaneous, crazy, passionate. In simple words: Be young.
In the same year, the campaign "Everything is NOW” won 2 GOLD, 2 SILVER and 1 BRONZE ERMIS AWARDS and was shortlisted for 14 more.
Tagline:"Each one of us lives in their own reality. But we all share a common truth. We live NOW. What’s Up. EVERYTHING IS NOW."
CASE STUDY
 |  |  |
|---|---|---|
 |
RADIO
On the radio we asked Whatsuppers to call a dedicated line to share their NOW moments with the world.
NEW LOGO
Along with the 360° campaign, What's Up had an extreme makeover, changing dramatically its logo, look & feel and house style to match its bold new message.
CREDITS
Creative Director - Andreas Panagakis
Copywriters - Zoe Boukouvala, Aliki Petachti, Panos Myriagkos
Art Directors - Eleni Simantiraki, Vasilis Mexis
Ogilvy & Mather Greece
​
​
​
​
​